Our REF Collection.
Experience the clean power of Scandinavian haircare with REF — a vegan, cruelty-free brand crafted in Sweden. Each formula blends organic botanicals and advanced performance to hydrate, repair, and style with precision. From color-safe shampoos to texture-enhancing sprays and nourishing treatments, REF delivers salon-quality results with sustainable ingredients and minimalist elegance. Explore our curated REF Collection and find your perfect ritual!
Our REF Collection.
Experience the clean power of Scandinavian haircare with REF — a vegan, cruelty-free brand crafted in Sweden. Each formula blends organic botanicals and advanced performance to hydrate, repair, and style with precision. Explore our curated REF Collection and find your perfect ritual!
REF Hair and Body Shampoo gently cleanses while nourishing both hair and skin, making it ideal for daily use. Its lightweight formula leaves you feeling refreshed and balanced from head to toe
Shampoo Products
REF Illuminate Colour Shampoo enhances vibrancy and protects color-treated hair with a gentle, sulfate-free formula. It helps maintain brilliance while adding softness and shine.
Refresh your style and extend your wash days with REF Dry Shampoo — a lightweight, vegan formula designed to absorb excess oil, boost volume, and leave hair feeling clean without water. Crafted in Sweden and infused with organic grapefruit oil and strengthening quinoa protein, this dry shampoo revives roots and adds texture while maintaining scalp balance.
Perfect for all hair types, REF Dry Shampoo delivers a soft, matte finish and a fresh scent, making it ideal for post-workout touch-ups, travel, or second-day styling. Free from sulfates and parabens, it’s a clean beauty essential that supports effortless haircare between washes.
REF Cool Silver Shampoo neutralizes brassiness and brightens blonde, grey, or silver tones with violet pigments. It leaves hair refreshed, soft, and cool-toned with every wash.
REF Ultimate Repair Shampoo is your go-to solution for restoring strength and resilience to damaged hair. Formulated in Sweden and trusted by salon professionals, this vegan, cruelty-free shampoo targets breakage, dryness, and chemical stress with a powerful blend of quinoa protein and organic Murumuru butter. It gently cleanses while rebuilding the hair’s internal structure, leaving strands smoother, stronger, and more manageable.
Ideal for hair that’s been color-treated, heat-styled, or chemically processed, REF Ultimate Repair Shampoo supports long-term recovery without compromising on purity. Free from sulfates and parabens, it’s a clean beauty essential for anyone seeking deep repair and lasting softness. Pair it with REF Ultimate Repair Conditioner for a complete restorative ritual.
Lift, energize, and refresh your hair with REF Weightless Volume Shampoo — a vegan, cruelty-free formula designed to deliver airy volume without heaviness. Infused with organic grapefruit oil and strengthening quinoa protein, this Swedish-crafted shampoo gently cleanses while boosting body and movement from root to tip.
Ideal for fine or limp hair, REF Weightless Volume Shampoo enhances fullness and texture without stripping moisture or weighing strands down. Its lightweight formula supports long-lasting lift and shine, making it a go-to for everyday styling and blowouts. Free from sulfates and parabens, it’s a clean beauty essential for effortless volume and touchable softness.
Conditioner Products
REF Illuminate Colour Conditioner protects and enhances color-treated hair with a lightweight, nourishing formula. It adds softness and shine while preserving vibrancy.
REF Ultimate Repair Conditioner rebuilds and softens damaged hair with a protein-rich formula. It restores strength, manageability, and shine.
REF Weightless Volume Conditioner adds body and fullness to fine hair with a lightweight, nourishing formula. It detangles and softens without weighing hair down.
REF Cool Silver Conditioner neutralizes brassiness and enhances cool tones in blonde, grey, or silver hair. It softens and brightens with every use.
REF Intense Hydrate Conditioner deeply moisturizes dry, brittle hair while restoring softness and elasticity. It’s ideal for color-treated or damaged strands.
Styling Products
REF Styling Mousse adds airy volume and soft hold for styles that need bounce and movement. It’s ideal for blowouts, curls, or everyday lift without stiffness.s
REF Flexible Spray offers light hold with natural movement and touchable texture. It’s perfect for everyday styling that needs control without stiffness.
REF Stay Smooth helps tame frizz and flyaways while adding sleekness and control. It’s perfect for smoothing out textured hair or prepping for heat styling.
REF Shine Spray adds instant gloss and luminosity to any style without heaviness. It’s ideal for finishing looks with a radiant, healthy glow.
REF Fiber Mousse builds volume and texture with flexible hold and a lightweight feel. It’s great for creating lift at the roots and enhancing body throughout the hair.
REF Heat Protection shields hair from thermal damage while adding light conditioning. It’s essential for safe styling with hot tools.
REF Shine Elixir enhances radiance and softness with a lightweight oil blend. It smooths frizz and adds a glossy finish without greasiness.
Hair Treatment Products
REF Shine Elixir enhances radiance and softness with a lightweight oil blend. It smooths frizz and adds a glossy finish without greasiness.
REF Illuminate Coulor Masque deeply nourishes and revives color-treated hair while enhancing tone and brilliance. It’s ideal for maintaining vibrancy and softness.
REF Weightless Volume Masque deeply hydrates fine hair while boosting body and fullness. It strengthens strands without weighing them down.
REF Intense Hydrate Masque delivers intense moisture and repair for dry, damaged hair. It restores softness, shine, and manageability with every use.
REF Ultimate Repair Masque strengthens and restores damaged hair with a concentrated blend of proteins and moisture. It rebuilds elasticity and shine from within.