Mob Wife How To
Examples of Mob-wife outfits
The mob wife look is back and bigger than ever. Oversized blowouts, dramatic volume, rich brunette tones, and high-shine finishes are officially trending across Instagram and TikTok. At LOOK, our highly skilled stylists have been seeing a huge surge in requests for this glamorous, confident, ultra-feminine style. And the best part? With the right technique, products, and tools, you can recreate this iconic blowout at home.
Whether you’re aiming for 90s supermodel volume, Italian-inspired glam, or the full mob wife aesthetic, this guide will walk you through everything you need to achieve the look.
What Is the Mob Wife Hair Trend?
The “mob wife” aesthetic is all about bold, unapologetic glamour. Just think big curls, voluptuous texture, tousled volume, and luxurious shine. The style nods to classic high-drama heroines from 90s films and TV, blending:
• Oversized round-brush blowouts
• Full, bouncy layers
• High-gloss brunette or black tones
• A powerful, confident overall vibe
This look is trending in hair salons everywhere, especially for events, nights out, and photo-ready glam sessions.
How to Achieve the Mob Wife Look at Home
Here’s your complete step-by-step guide, no stylist required (but we’re always here when you want pro-level volume).
Tools You’ll Want for the Mob Wife Look
At-home must-haves:
• Large round brush
• High-quality blow dryer
• Velcro rollers or setting clips
• Curling iron (1.25–1.5 inch)
• Heat protectant
• Volumizing mousse
• Texture spray
• Shine spray
If you want professional recommendations for your hair type, our stylists can match you with the perfect kit.
1. Start With a Volumizing Wash
A great blowout always starts in the shower.
What to Use:
• A volumizing shampoo to lift at the root (REF Weightless Volume Shampoo)
• A lightweight conditioner only on the mid-lengths and ends (REF Weightless Volume Conditioner)
• For fine hair, use a root-boosting primer (Aveda Abundant Blowout)
Salon Tip:
Avoid heavy moisturizing products before styling. They weigh the hair down and collapse volume. The enemy of the mob wife look.
2. Prep With Heat Protection + Volume Mousse
Before blow-drying, apply:
• A thermal heat protectant (REF Heat Protection)
• A volumizing mousse or foam, focusing on the crown (Aveda Invati Ultra Advanced Thickening Foam)
• A texture spray at the roots for grit and hold (Aveda Volumizing Tonic)
Why this matters:
This look requires a long-lasting lift. Skipping mousse means the roots will fall flat within an hour.
3. Blow Dry for Maximum Volume
This is where the transformation happens.
Tools You’ll Need:
• A large round brush (2”–3”)
• A high-performance blow dryer with a concentrator nozzle
• Sectioning clips
• Optional: Velcro or roller-set curls for extra bounce
Technique (Mob Wife Edition):
Flip your head upside down and rough-dry 70% to create natural lift.
Using your round brush, roll hair upward and pull forward from the crown.
After finishing each section, pin the curl or set it in a Velcro roller.
Allow the hair to cool completely before taking rollers out.
Pro Secret:
Cooling is what sets the shape. Don’t skip it.
4. Add Loose, Ironic “Expensive” Curls
Use a 1.25” or 1.5” curling iron to add soft, undone glamour.
Technique:
• Section horizontally and curl everything under.
• Leave the ends slightly out for a modern feel
• Break up curls with fingers — not a brush
This gives that effortless, wealthy, just-left-the-country-club texture the mob wife trend is known for.
5. Finish With Shine + Attitude
Every mob wife look needs two things: shine and confidence.
Finishers:
• A lightweight shine spray or serum (Aveda Miraculous Oil)
• A touch of hairspray for lift and shape (REF Hold and Shine Spray)
Avoid:
• Heavy oils
• Creams
• Anything matte
This look is luxe, glossy, and full.
A gloss treatment at LOOK can add the depth and shine that ties the whole vibe together.
Who Does This Look Best On?
Everyone…the trend adapts beautifully across:
• Long layers
• Mid-length cuts
• Thick or thin hair with the right prep
• Brunettes or blondes
If you’re unsure which version works for your hair type, our free consultations at Look can help customize the perfect approach.
Final Thoughts: Own the Glam
The mob wife look is less about “perfect hair” and more about high-glam confidence. With the right blowout technique, intentional volume, and radiant shine, your at-home styling can look straight out of an editorial.
If you want the full experience, a luxury blowout, dimensional color, or a dramatic layered cut, the stylists at LOOK specialize in creating voluminous, high-impact styles.
